英语翻译果酒在中国有2000多年悠久的历史,然而发展缓慢甚至一度出现倒退的现象,直到现在也没有完全被广大消费者所熟知,排

英语翻译
果酒在中国有2000多年悠久的历史,然而发展缓慢甚至一度出现倒退的现象,直到现在也没有完全被广大消费者所熟知,排在白酒、啤酒、葡萄酒和黄酒之后,仅是中国酒类中一个非常小的品种.目前,在世界上虽然果酒占饮料酒的比例为15—20％,而在中国果酒只占饮料酒的1％不到.我国果酒的人均年消费量为0.2—0.3升,而世界人均年消费量为6升,彼此之间相差甚远,但同时说明我国果酒市场有潜力可挖.随着人们健康意识的加强,果酒正以其低酒度、高营养、好口感的特点而越来越被众多消费者认同和接受.
在国家酒类宏观政策基础上,一些果酒企业整合自身的优势,生产出一些具有代表性的果酒,在国内外市场中形成良好的反响,培养了一些忠诚的消费者.但在中国果酒快速发展的同时,也出现了许多问题,在认识果酒方面还存在很多误区.因此本文针对鞍山地区南国梨酒市场的情况,提出一些参考性的建议.相信中国的果酒企业能够健康成长,做大做强,果酒行业必将成为中国酒类中的一朵新秀.
关键词：南国梨酒 果酒 市场定位 推广营销方案

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2,000 years long history of wine in China, However, the slow development or even once retrogression, until now there is no majority of consumers familiar, came in a white wine, beer, wine and rice wine after only a Chinese liquorvery small species. At present 15-20% in the world, wine accounted for alcoholic beverage, wine in China only accounts for less than 1% of the alcoholic beverage. China's wine per capita annual consumption of 0.2-0.3 liters, while the world average per capita annual consumption of 6 liters each other between a far cry, but at the same time China's wine market has the potential to be tapped. With the strengthening of people's health awareness, the wine is its low alcohol, high nutrition, good taste characteristics more and more numerous consumer recognition and acceptance.
Macro policies on the basis of the National Alcohol wine enterprise to integrate its own advantages, to produce some representative of the wine, a good response in the domestic market, has trained a number of loyal consumers. But at the same time in China wine rapid development, many problems, there are still many errors in the understanding of wine. In this paper, the Anshan area southern perry market reference. I believe the healthy growth of China's wine enterprises, bigger and stronger, the wine industry will become a rookie in the Chinese wine.