搜狗做题网关于广告文化的英文文献
来源：学生作业帮 编辑：搜狗做题网作业帮 分类：综合作业 时间：2024/04/28 14:25:14
关于广告文化的英文文献
如题十万火急
楼下的这文章谁写滴 55还要汉语译文
如题十万火急
楼下的这文章谁写滴 55还要汉语译文
Dissemination of advertising culture(广告文化的传播
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Culture determines the difference between common and advertising strategies in different cultural background of the changes, this is more extensive in the area of the advertising campaigns and cross-national, inter-ethnic and inter-religious and inter-ethnic advertising campaign is very important. These types of ads during the planning of activities should be a clear and common cultural differences between the various cultural backgrounds to retain the audience will be able to understand and accept the advertising messages of information and the way cultural differences, according to the dissemination and advertising content and manner appropriate amendments. The world's leading fast-food chain McDonald's in India will be able to market a good example to illustrate this point. McDonald's fast food in order to beef produced in the United States as the main meat, so a wide range of U.S. beef for the hamburgers are the main raw material. India is a Hindu religion as the major countries, as cattle for the Indians beef. In order for the Indian market and the national habit of respect for India to get more consumers, McDonald's restaurants will be sold in India as a mutton burger in the main raw materials, and advertising in order to successfully enter the Indian market.
On the contrary, the ad itself is a kind of culture. In addition to commercial advertising, its connotation has also reflected the production of advertisers and advertising have the understanding of life and its values. Diamond brand watches, such as ad said: "The diamond table." It embodies a sense of elegance. The advertising of a brand name watches, said: "use of the time, into the future." It is a manifestation of the value of time and rhythm. While the two ad reflects the values and aspirations of different ways, but they are expressed with the concept of the pursuit of their own. From this we can see that the ads to advertise their products or services, it is also, consciously or unconsciously, the output is a sort of cultural awareness and change people's thinking and values that guide people's behavior and way of life, material needs to stimulate as well as to stimulate people's spiritual needs. The vitality of advertising lies in innovation difference with modern advertising and act as a catalyst to change is bound to a greater or lesser extent a number of traditional culture and promote the cultural development. Advertising is becoming a special kind of social and cultural phenomenon.
Advertising cultural expression of the form shown in the performance with a combination of literary and artistic trends, reflected in the motivation to sell is to sell at different levels. Marketing motivation can be divided into three different levels, namely, to promote their products, marketing services and marketing concepts. Advertising to promote their products is the most basic and direct purpose, it introduces the product's features, characteristics, uses, styles and so on. Marketing services to promote their products than更进一层, which not only sell their products, but also in the use of consumer products in the process of satisfaction. Marketing concept to sell to pay the most high-level, it used to persuade consumers to accept a concept of the approach to achieve the purpose of sale. For example, as the people's living standards, people in the pursuit of food and drink and eat good food at this time of the color, flavor and taste, style has become the need to diet. Dress, the dress the pursuit of beautiful, elegant, and the clothing style, color, texture, content has become a major consideration. Full description of these people in the pursuit of commercial consumption, it is also the pursuit of cultural consumption.
With the increase in the level of marketing, advertising business in a gradual reduction of his younger brother, the culture of advertising is gradually strengthening. When newspapers, magazines, radio and television these mass media popularity in the modern family, the various media products attached to a new way of life of the traditional concept of a strong consumer impact and shock, the most direct role in the consumption model ads in regard to change the traditional consumer inertia is small. In the demand for diversification and an increasingly competitive market today, this simple type of advertising has already become history. Advertising people are doing everything possible to bring a wide range of ideas, emotional works in advertising penetration, Japan Shiseido ad designers Nakamura Tsang said: "The design of an advertisement must reflect the artist his or her own creative philosophy."
Culture to the public acts, the concept has a normative role of regulation, if the advertising is to strengthen or change the way people in a certain sense, then a direct impact on the culture of the people's understanding of advertising campaigns to determine and accept. On the one hand, creative advertising can not be divorced from the social and cultural background; On the other hand, advertising must be creative in the ad when the necessary cultural packaging, advertising success is bound to a strong performance culture.
)
Culture determines the difference between common and advertising strategies in different cultural background of the changes, this is more extensive in the area of the advertising campaigns and cross-national, inter-ethnic and inter-religious and inter-ethnic advertising campaign is very important. These types of ads during the planning of activities should be a clear and common cultural differences between the various cultural backgrounds to retain the audience will be able to understand and accept the advertising messages of information and the way cultural differences, according to the dissemination and advertising content and manner appropriate amendments. The world's leading fast-food chain McDonald's in India will be able to market a good example to illustrate this point. McDonald's fast food in order to beef produced in the United States as the main meat, so a wide range of U.S. beef for the hamburgers are the main raw material. India is a Hindu religion as the major countries, as cattle for the Indians beef. In order for the Indian market and the national habit of respect for India to get more consumers, McDonald's restaurants will be sold in India as a mutton burger in the main raw materials, and advertising in order to successfully enter the Indian market.
On the contrary, the ad itself is a kind of culture. In addition to commercial advertising, its connotation has also reflected the production of advertisers and advertising have the understanding of life and its values. Diamond brand watches, such as ad said: "The diamond table." It embodies a sense of elegance. The advertising of a brand name watches, said: "use of the time, into the future." It is a manifestation of the value of time and rhythm. While the two ad reflects the values and aspirations of different ways, but they are expressed with the concept of the pursuit of their own. From this we can see that the ads to advertise their products or services, it is also, consciously or unconsciously, the output is a sort of cultural awareness and change people's thinking and values that guide people's behavior and way of life, material needs to stimulate as well as to stimulate people's spiritual needs. The vitality of advertising lies in innovation difference with modern advertising and act as a catalyst to change is bound to a greater or lesser extent a number of traditional culture and promote the cultural development. Advertising is becoming a special kind of social and cultural phenomenon.
Advertising cultural expression of the form shown in the performance with a combination of literary and artistic trends, reflected in the motivation to sell is to sell at different levels. Marketing motivation can be divided into three different levels, namely, to promote their products, marketing services and marketing concepts. Advertising to promote their products is the most basic and direct purpose, it introduces the product's features, characteristics, uses, styles and so on. Marketing services to promote their products than更进一层, which not only sell their products, but also in the use of consumer products in the process of satisfaction. Marketing concept to sell to pay the most high-level, it used to persuade consumers to accept a concept of the approach to achieve the purpose of sale. For example, as the people's living standards, people in the pursuit of food and drink and eat good food at this time of the color, flavor and taste, style has become the need to diet. Dress, the dress the pursuit of beautiful, elegant, and the clothing style, color, texture, content has become a major consideration. Full description of these people in the pursuit of commercial consumption, it is also the pursuit of cultural consumption.
With the increase in the level of marketing, advertising business in a gradual reduction of his younger brother, the culture of advertising is gradually strengthening. When newspapers, magazines, radio and television these mass media popularity in the modern family, the various media products attached to a new way of life of the traditional concept of a strong consumer impact and shock, the most direct role in the consumption model ads in regard to change the traditional consumer inertia is small. In the demand for diversification and an increasingly competitive market today, this simple type of advertising has already become history. Advertising people are doing everything possible to bring a wide range of ideas, emotional works in advertising penetration, Japan Shiseido ad designers Nakamura Tsang said: "The design of an advertisement must reflect the artist his or her own creative philosophy."
Culture to the public acts, the concept has a normative role of regulation, if the advertising is to strengthen or change the way people in a certain sense, then a direct impact on the culture of the people's understanding of advertising campaigns to determine and accept. On the one hand, creative advertising can not be divorced from the social and cultural background; On the other hand, advertising must be creative in the ad when the necessary cultural packaging, advertising success is bound to a strong performance culture.