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this is because they are more inclined to opt for a low cost

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this is because they are more inclined to opt for a low cost competition strategy in lieu of an innovation-driven differen¬tiation strategy so as to seize the market for good quality and low prices.
翻译
this is because they are more inclined to opt for a low cost
这是因为他们更倾向于选择一个低成本的竞争策略来代替革新意识驱动下的差异性策略,以便于能够物美价廉的抓住市场