英语翻译4国内主要自主品牌轿车企业发展战略的比较评价4.1自主品牌轿车发展战略的相似性分析经过十几年的发展,中国自主品牌

英语翻译
4国内主要自主品牌轿车企业发展战略的比较评价
4.1自主品牌轿车发展战略的相似性分析
经过十几年的发展,中国自主品牌汽车获得了长足的进步.在传统的汽车三巨头“一汽”、“东风”、“上汽”外又诞生了以奇瑞、吉利和比亚迪为代表的新生的自主品牌.凭借政府政策的大力支持以及自身正确的发展战略,这些新生的自主品牌逐渐成长为市场上主流的获得消费者认同的汽车品牌.而这些新元素的注入也在中国的汽车市场上掀起了一个自主品牌的改革发展之风.自主品牌的发展也开始能够影响到国际品牌在中国的发展战略.
由于历史和生长环境的原因,中国的自主品牌轿车企业在成长过程中有着了很多类似的经历.
4.1.1 价格战战略
受加入“WTO”的影响从2002年1月12 日起,以天汽集团为首的轿车企业掀起了降价狂潮.直到如今在国内的汽车市场,价格依然是主宰市场的一个重要因素.
自主品牌之所以普遍的采用价格战形式也是由国内实际的发展阶段所决定的.但是当轿车的消费者看重的是汽车的品牌与技术,自主品牌的价格优势很难转变成市场上的竞争优势.
4.1.2国际化战略
近年来中国轻型汽车出口量开始明显上升,增长势头也越来越猛.其中主要以中低价格区间的皮卡、轿车和suv为主．自主品牌企业对出口量的增加有着巨大的贡献.
中国企业在发展国内市场的同时,也逐渐加快了国际化的道路.中国汽车在与国外同等级汽车品牌的竞争中是有优势的,这也就解释了自主品牌出口量迅速增长的原因.
下图是2007年到2008年我国轿车出口情况.

4 main domestic own-brand cars enterprise development strategy of comparative evaluation
4.1 own-brand cars development strategy of similarity analysis
After 10 years of development,China's independent brand automobile has achieved great progress.In traditional car three giant "faw","dongfeng","Shanghai" and was born with chery,cobolli gigli and as a representative of the byd independent brand new.Relying on the policy of the government support and the correct development strategy of independent brands,such as the mainstream obtain consumer market of brand of car.And these new elements into the car market in China is an independent brand bring the reform and development of the wind.Independent brand development also started to affect the international brand in China's development strategy.
Owing to historical and growth environment,China's own-brand cars enterprise in the growth process has many similar experience.
4.4.1 price strategy
By joining the WTO "from" effect on January 12,2002,TianQi group led by the car enterprise raises prices frenzy.Until now,the car market in China is still dominate the market price of an important factor.
Independent brand is generally adopted by domestic actual price form is determined by the phase of development.But when the car consumers is car brands and technology,independent brand price advantage to change into the market competitive advantage.
4.1.2 internationalization strategy
In recent years,China light auto output growth has been noticeably rise,more and more fierce.One of the main interval with low price,cars and suv pickup independent brand enterprises.Increased exports to a huge contribution.
Chinese enterprises in the development of domestic market,but also accelerate the internationalization of the road.Chinese cars in the same level and foreign automobile brand competition advantage is,this also explains the independent brand exports rapid growth.
Below is the 2007 China cars exported until 2008.